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The most profits from Internet marketing come to those who own their own digital products and control the sales funnel.
A common sales funnel:• Starts with a squeeze page to get a prospect’s name and email address.
• Then the main product offer.
• Then one or more upsells and downsells (often referred to as one-time offers or OTOs).There’s two basic rules regarding sales funnels and corresponding upsells and downsells…
First – the one-time offers (i.e. upsells and downsells) relate to the main product offer in some way so that you add more value to the overall product offer.
Second – the one-time offers are optional purchases and NOT necessary to enable the main product offer to fulfill the value it is supposed to as described in the product’s sales letter.
The more people you can get to buy your main offer, the greater the chance that they will buy one or more of your one-time offers, since they have already purchased from you.
Therefore, if you want to make considerable money as an Internet marketer, you have to have your own product and you have to control the sales funnel. If you don’t do that, you will likely never make considerable profits online, as affiliate marketing limits you to whatever the product owner and sales funnel creator decides.
You may be wondering how to go about creating your own sales funnel. Fortunately, this book will help you to know exactly what a sales funnel is, how to create one, and how to maximize its potential so you get the most profit possible from it.
One Time Offer Blueprint
Keys to OTO Success
Key #1: Thoroughly study how you collect your emails and use OTO to add value to the process
Key #2: Enhance your email collection sequence with OTO
Key #3: Focus on your niche
Key #4: There has to be a heavy need
Key #5: Do A/B testing
Key #6: Use scarcity
Key #7: If you want to make the greatest profits, do this
Final Word
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